SMM
Portfolio
Hi, I’m Ed and I’m 22 years old - a marketing specialist and SMM manager with over three years of experience in marketing and content creation.
My main focus is SMM and content marketing. I’ve worked with coffee shops, young brands, consulting companies, and influencers, and have launched and grown projects from scratch.
Social media management covers Instagram, Facebook, TikTok, and LinkedIn, with a strong understanding of brand positioning, content strategy, and marketing beyond visuals.
Currently developing in professional photo and video production, working with both camera and mobile content, including editing, video production, and shoot organization aligned with brand goals.
Holds a Bachelor’s degree in Marketing from the National University of Food Technologies and continuously improves skills, follows trends, and focuses on real results.
You can explore the case studies below
#1 Case: Women’s Footwear Brand "The Others"
Instagram visual content for the brand:
Reels content for the brand:
What was done for the SMM project
#2 Case: Clothing Brand “Vilni.We”
Instagram visual content for the brand:
Stories for the brand:
What was done for the SMM project
Analytics & Strategic Planning
The project started with an in-depth brand immersion: audience insights, market context, and competitive landscape were analyzed, along with the client’s goals and expectations. Based on these insights, a comprehensive SMM strategy and a clear project roadmap were developed.
Content Creation & Profile Packaging
To properly package the profile and support ongoing social media management, a content shoot was organized and visual assets were produced. As a result, a cohesive visual concept was created, reflecting the brand’s mood, aesthetics, and values.
Targeted Advertising
Targeted advertising campaigns were launched and optimized with a focus on brand promotion and key performance growth. Through testing various ad hypotheses and formats, strong and consistent results were achieved.
#3 Case: Event Technical Support Partner “Feyeria WEST”
Stories for the company:
Reels content for the company:
Videografer: @vavrenchuk.m
Videografer: @vavrenchuk.m
What was done for the SMM project
Profile Packaging & Branding
The brand’s profile was fully packaged from scratch: themed Highlights were created, a clear unique value proposition was defined, and a cohesive visual concept was developed to reflect the company’s identity and values.
#4 Case: “Cikava Sova” Coffee Shop
Instagram visual content for the coffee shop
Stories for the venue:
TikTok / Reels content for the venue
What was done for the SMM project
Content Strategy & Planning
At the initial stage, detailed discussions were held with the client to clearly define goals and expectations. Based on this, a content plan and content pillars were developed and consistently implemented to ensure structured and effective communication with the audience.
Content Production
Regular photo and video shoots were organized to properly package the profile and support consistent posting across social media platforms.
Profile Packaging & Visual Identity
The venue’s profile was fully packaged from scratch: themed Highlights were created, a clear unique value proposition was defined, and a cohesive visual concept was developed to reflect the brand’s atmosphere and values.
Event Marketing & Audience Engagement
Based on the client’s specific request, events and special activations were organized and executed to increase audience engagement and strengthen the emotional connection with the brand.
#5 Case: Cloud Service “HMARA”
Instagram visual content for the service:
Stories for the service:
Reels content for the company:
What was done for the SMM project
The project began with a comprehensive brand analysis, including audience behavior and needs, market context, and competitive landscape, as well as a clear alignment with the client’s business goals. Based on these insights, an SMM strategy and a structured growth model were developed.
#6 Case: Furniture Manufacturing “Tsvyakh”
Instagram visual content :
Stories for the company:
Stories для виробництва:
Reels content for the company:
What was done for the SMM project
Instagram Growth Strategy
The project started with an in-depth analysis of the brand, target audience, and competitive environment. Special focus was placed on building Instagram as the main client acquisition channel. Based on these insights, an SMM strategy was developed, delivering strong reach and a consistent flow of clients.